In Part 3 of my Black Friday Success Series, I cover the essentials for launch: from operational checklists and daily team check-ins to real-time monitoring and retention tactics that keep momentum going.

Part 2 of my Black Friday Success Series focuses on building: from segmentation and messaging to campaigns, automations and testing. Learn how to get your email marketing ready to go before peak.

Black Friday might feel far off, but September is where the real prep begins. Part 1 of my Black Friday Success Series focuses on planning the foundations: reviewing last year, defining offers, campaign schedules, aligning teams, deliverability and looking for automation opportunities.