Soft vs Hard Email Bounces: What’s the difference?
Struggling with a rising bounce rate? This post breaks down the difference between soft and hard bounces, why they matter and how to keep your list clean and deliverability on track.
6 Tactics to win and welcome new subscribers
Growing your email list is about creating a memorable first experience. Explore six tactics used by top ecommerce brands, including gamified pop-ups, instant discount delivery, multichannel opt-ins, surprise incentives and thoughtful welcome touches to win subscribers and build lasting relationships.
Black Friday Success Series: Part 3 – Launch and be ready to adapt
In Part 3 of my Black Friday Success Series, I cover the essentials for launch: from operational checklists and daily team check-ins to real-time monitoring and retention tactics that keep momentum going.
Black Friday Success Series: Part 2 – Build for impact
Part 2 of my Black Friday Success Series focuses on building: from segmentation and messaging to campaigns, automations and testing. Learn how to get your email marketing ready to go before peak.
Black Friday Success Series: Part 1 – How to plan for success
Black Friday might feel far off, but September is where the real prep begins. Part 1 of my Black Friday Success Series focuses on planning the foundations: reviewing last year, defining offers, campaign schedules, aligning teams, deliverability and looking for automation opportunities.
How to create a welcome email series that converts for ecommerce (with examples)
A practical guide to building a high-converting welcome email series for ecommerce brands. Includes real examples, timing tips and pitfalls to avoid.
5 Practical tips to strengthen your ecommerce email marketing
Five tried-and-tested tactics to help ecommerce brands boost email performance, engagement and revenue with a mix of quick wins and strategic shifts.
Should you use a dedicated IP for email marketing?
A practical guide to help growing senders decide if switching from a shared to a dedicated IP is the right move.