
Smarter email marketing for ecommerce brands
Audit, optimise and scale your email marketing with expert strategy and ongoing support
I’m an Email Marketing Specialist & Consultant helping ecommerce CRM teams uncover new growth opportunities, sharpen what’s already in place and build powerful automations that actually deliver.

Email marketing shouldn’t feel like a guessing game
You’re sending campaigns. You’ve got some automations live. But performance is either plateauing or patchy. The CRM team’s short on time, or unsure what to prioritise. And there’s no clear roadmap.
That’s where I come in. I work with ecommerce brands to optimise what’s working, fix what isn’t and build a data-driven CRM strategy that actually delivers. From comprehensive, personalised audits to automated flow builds and ongoing support – I help you get more from your email marketing.
Hi, I’m Emma De Angelis!
An Email Marketing Specialist & Consultant who helps ecommerce brands turn underperforming email into reliable revenue stream.
With over 13 years in email marketing and CRM, I’ve led high-performing teams, rolled up my sleeves to build flows, and seen firsthand what works (and what really doesn’t).
As CRM Director at Vision Direct, I helped generate £33 million in email-driven revenue in just one year. Now, I partner with ecommerce brands to bring that same level of clarity, structure and performance to their own email marketing.
Strategy only works if it gets actioned. That’s why I don’t just advise – I can help you deliver too. From building automated flows to supporting your regular sends, I work with you to make email a consistently engaging part of your customer journey.

Find the service that fits where you are right now
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Email Marketing Launchpad
Audit & Roadmap
“We’ve got emails going out, but we’re not sure how to optimise for growth and best practice.”
This foundational audit gives you a clear picture of what’s working, what’s not, and where the biggest opportunities lie. You’ll get a prioritised 6-month roadmap you can action straight away or I can help you implement it.
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CRM Growth Accelerator
Bespoke Audit & Roadmap
“We’ve got a specific email challenge or audit brief and we need more than just the essentials.”
If you’re tackling a specific challenge, this bespoke audit builds on the Email Marketing Launchpad framework, while going deeper into the areas that matter most to you. It can go beyond email (e.g. SMS, Push…) for a cross-channel strategy.
Trusted by brands like these





What it’s like to work with me

“Emma delivered a clear, actionable roadmap and precise recommendations in just one month. Her approach was detailed, collaborative and exceeded expectations.”
Yannick Roth, CEO at Sensee

“Emma went above and beyond to deliver our sales generation plan. From user research to CRM strategy, she brought clarity and structure to every stage.”
Don O Rex, CEO & Co-Founder at Taste for Hygiene
I work across all the major Email Marketing Platforms (and more…)

I’m also Certified in Braze and Salesforce Marketing Cloud
Ready to get more from your email marketing strategy?
Get the structure, insights and support you need to drive better results without burning out your team.




