Strategic email automation made simple with…
Flow Forward
Flow Forward is a done-for-you email strategy service for ecommerce brands ready to scale smarter. Whether you’re starting from scratch or fixing what’s live, I’ll help you map out high-impact automations with a strategy built around your goals and if you want it built too, I can make it happen. All without adding more to your to-do list.
Limited to 3 slots per month.
When your to-do list is packed, strategy slips through the cracks
But without a clear plan, your email automations underperform, or worse never get built at all.
Here’s what that can look like:
❌ Stuck firefighting BAU campaigns with no space for long-term planning.
❌ Unsure which journeys to prioritise or what ‘good’ even looks like.
❌ Struggling to get buy-in for projects that won’t pay off instantly.
❌ Watching competitors roll out smarter, slicker email experiences.
Delaying that next automated email journey build means leaking revenue, losing relevance and staying stuck in reactive mode.
Let’s change that with a strategy designed to do the heavy lifting for you.
Your done-for-you strategy upgrade
This isn’t a cut-and-paste automation template. It’s a complete, personalised, expert-led strategy to help you turn email into a scalable growth channel.
I’ll guide (or implement) the journey that makes the most impact for your brand. It will be mapped to your goals, powered by your data and built for your customer lifecycle.
By the end of your chosen package, you’ll have:
- A clear strategy and mapped journey (or optimisation plan) aligned with your goals.
- The content to build a winning email sequence.
- A delivery timeline, plus built-in accountability if your team is handling the built.
- Optional full implementation of the flow.
- A post-launch performance review and a few more key optimisations to continue lifecycle growth.
Choose the path that fits your goals:
🔧 Optimise
You’ve got something live, but it’s not working as hard as it could. I’ll work with you to audit, diagnose and help you relaunch with confidence.
✏️ Shape
You’ve got an idea, like a welcome or reactivation flow but need help shaping the strategy and bringing it to life.
🔍 Discover
You’re not sure what to build next, or where the biggest gaps are. I’ll uncover the high-impact opportunities and design your next winning journey.
While most clients start with email automations, I also support broader CRM strategy including: BAU segmentation, full lifecycle journey planning and cross-channel automations (like SMS, WhatsApp and more).
If you’re looking for bigger-picture support, just mention it on the call.
Just imagine your email automation strategy working for you…
💸 Sales on autopilot
Your key flows do the hard work in the background, driving consistent revenue even when you’re not actively sending.
☁️ Time back for you and your team
No more scrambling to get that journey built. With automations running smoothly, you get breathing room to focus on what matters.
🙌 Confidence it’s all under control
You’re not second-guessing what to build or if it’s working, your strategy is intentional, data-led and built to perform.
📈 Momentum that keeps going
With every new journey you launch, your email channel becomes smarter, more scalable, and more impactful
🎁 Book more, save more!
Want to build more than one journey?
Get 10% off each additional automation strategy when booked together.
For example: Book three automation strategy packages and save 10% on the second and third.
👋 Hi, I’m Emma, your Email Marketing Specialist!
With 13+ years of email marketing experience, including time as the Director CRM for the UK’s largest online retailer of contact lenses – I’ve seen what drives real results.
I helped Vision Direct launch over 25 personalised automations and generate revenue of over 33 million pounds in just one year.
Here’s how I work differently:
- I’m strategic and hands-on: I’ll design your automated journey and roll up my sleeves to execute it.
- I’m customer obsessed: Combining behavioural data with real insights to create campaigns your customers will actually want to open.
- Been there, done that: 10 years in-house means I understand your day-to-day challenges (and budget realities).
- Platform-agnostic approach: I’m happy to jump into any platform, but have Braze and Salesforce Marketing Cloud certifications in my back pocket too!
Ready to ignite your email marketing strategy?
Let’s chat. Book a quick call to walk through your goals and see if this is the right fit.
⏳ Spots are limited to 3 a month, so don’t hold back if you want to get started today!
What happens next?
- You’ll choose a time that works for you
- We’ll talk through your challenges and objectives
- I’ll recommend the best approach
- If it’s a fit, I’ll send over a tailored proposal
No pressure. Just a clear path forward.
Got questions? You’ll find answers here
Can I choose to just get the strategy and do the build myself?
Yes, implementation is optional. If you go DIY, I’ll still support you with milestone check-ins to keep momentum.
Can you help with SMS or other marketing automation channels?
Absolutely. While email is the foundation, I can design cross-channel flows with SMS, WhatsApp, Push notifications and more – all within the same strategic structure.
What if I need more than one automated email strategy?
I’ll quote based on the total scope. Book multiple at once and get 10% off each additional journey.
Do you write the email content?
Yes – I can write the emails or work with your internal Copywriter. Either way, we’ll make sure they hit the mark.
Do you only work with particular ESP’s implementation?
I’m platform-agnostic and have experience with a range of providers.
How much will it cost?
Most clients invest between £800-£3,000 depending on the scope of the project.
How long does a project take?
Most projects wrap within 2-4 weeks, depending on scope and whether you choose full implementation.