Flexible email marketing support designed to drive engagement, retention and revenue
The CRM Collaborative
For ecommerce brands looking for strategic input, hands-on help, or a blend of both, from a trusted partner who can keep their CRM team moving forward and their email marketing performing at its best.
What it is
BAU campaigns, automations, testing, reporting… it’s a lot. If you rarely get the chance to zoom out and improve what’s actually driving growth, that’s where I come in.
The CRM Collaborative is an ongoing partnership that blends expert consultancy with hands-on email marketing delivery or a mix of both.
Whether you need someone to build automations, optimise segmentation, advise on strategy or step in when your team’s away – The CRM Collaborative flexes around your needs.
Why it works
You get someone who:
✅ Thinks strategically, but delivers too
✅ Spots gaps in your customer journey and plugs them
✅ Improves performance without overcomplicating things
✅ Cares about your customer experience as much as you do
✅ Has your back during peak periods, holidays or when something goes wrong
📈 One client saw a 40% uplift in open rates, 24% more clicks, and a 60% drop in bounce rates after switching from ad hoc sends to a re-engagement flow we built together.
Why me
What I love most is helping brands turn good ideas into great execution. Whether it’s spotting overlooked gaps or refining what’s already there, I focus on doing what moves the needle.
With 13 years’ experience in CRM and email marketing. including in-house roles at brands like Vision Direct and Screwfix. I’ve seen the challenges you’re experiencing first-hand. I’m certified in both Braze and Salesforce Marketing Cloud and specialise in helping ecommerce brands turn email into a more consistent, profitable channel.
I bring a balance of strategic thinking and hands-on delivery – which means you don’t just get advice. You get momentum.
A few things you might be thinking…
Can I get both strategic and hands-on support?
Yes – you can have one, the other, or a mix of both. Some clients bring me in for high-level planning and campaign strategy; others want help building and sending emails too. Most choose a blend that shifts with their priorities.
How does the retainer work – are there fixed packages?
Support is bespoke, but typically based around monthly deliverables – like campaign/automation builds, optimisations made, reporting reviews or planning/support sessions. It’s flexible by design, so you get what you actually need each month.
Is there a minimum commitment?
Yes – There’s a 3-month minimum agreement, so we have time to make meaningful progress and build momentum. After that, we can review and adapt to suit your team and goals.
Do you work with brands outside of ecommerce?
Yes – While ecommerce is my core focus, I’ve also supported businesses in SaaS, finance, entertainment, health and DTC. If you’re not in ecommerce but think this sounds like what you need, I’m happy to chat.
Your next step
If you’re ready for smarter CRM support, not just another contractor, let’s talk.