Growing your email list is about creating a memorable first experience. Explore six tactics used by top ecommerce brands, including gamified pop-ups, instant discount delivery, multichannel opt-ins, surprise incentives and thoughtful welcome touches to win subscribers and build lasting relationships.
In Part 3 of my Black Friday Success Series, I cover the essentials for launch: from operational checklists and daily team check-ins to real-time monitoring and retention tactics that keep momentum going.
Part 2 of my Black Friday Success Series focuses on building: from segmentation and messaging to campaigns, automations and testing. Learn how to get your email marketing ready to go before peak.
Black Friday might feel far off, but September is where the real prep begins. Part 1 of my Black Friday Success Series focuses on planning the foundations: reviewing last year, defining offers, campaign schedules, aligning teams, deliverability and looking for automation opportunities.
A practical guide to building a high-converting welcome email series for ecommerce brands. Includes real examples, timing tips and pitfalls to avoid.
Struggling with a rising bounce rate? This post breaks down the difference between soft and hard bounces, why they matter and how to keep your list clean and deliverability on track.
A practical guide to help growing senders decide if switching from a shared to a dedicated IP is the right move.
Five tried-and-tested tactics to help ecommerce brands boost email performance, engagement and revenue with a mix of quick wins and strategic shifts.