Soft vs Hard Email Bounces: What’s the difference?
Struggling with a rising bounce rate? This post breaks down the difference between soft and hard bounces, why they matter and how to keep your list clean and deliverability on track.
Black Friday Success Series: Part 3 – Launch and be ready to adapt
In Part 3 of my Black Friday Success Series, I cover the essentials for launch: from operational checklists and daily team check-ins to real-time monitoring and retention tactics that keep momentum going.
Black Friday Success Series: Part 2 – Build for impact
Part 2 of my Black Friday Success Series focuses on building: from segmentation and messaging to campaigns, automations and testing. Learn how to get your email marketing ready to go before peak.
Black Friday Success Series: Part 1 – How to plan for success
Black Friday might feel far off, but September is where the real prep begins. Part 1 of my Black Friday Success Series focuses on planning the foundations: reviewing last year, defining offers, campaign schedules, aligning teams, deliverability and looking for automation opportunities.
Should you use a dedicated IP for email marketing?
A practical guide to help growing senders decide if switching from a shared to a dedicated IP is the right move.