Soft vs Hard Email Bounces: What’s the difference?
Struggling with a rising bounce rate? This post breaks down the difference between soft and hard bounces, why they matter and how to keep your list clean and deliverability on track.
Should you use a dedicated IP for email marketing?
A practical guide to help growing senders decide if switching from a shared to a dedicated IP is the right move.
5 Practical tips to strengthen your ecommerce email marketing
Five tried-and-tested tactics to help ecommerce brands boost email performance, engagement and revenue with a mix of quick wins and strategic shifts.