Email Marketing Services
Support is available for everything from one-off projects to acting as an extension of your CRM team and anything in between! With my help you’ll understand what best-in-class email looks like so your business can achieve higher email engagement metrics and a greater return on investment, whilst additionally enhancing the customer experience. Some of the most popular email marketing services include: audits, strategy development, best practice email design, building automated workflows, newsletter creation and deployment.
Audit
A comprehensive email marketing audit covers performance, benchmarking, database health, list growth, design, and content. Options range from light reviews to deep dives, or even bespoke solutions for specific issues such as increased unsubscribes or lower click rates. Additionally, each package identifies strengths, gaps, and opportunities, providing prioritised recommendations for a clear future roadmap.
Strategy
Whether help is needed to develop strategies for acquisition, reducing churn or enhancing loyalty and retention, working in close collaboration with your team opportunities will be identified. Goals will be set and KPI’s established to provide a clear roadmap of quick wins and long-term gains which will improve the customer experience and the impact email has for your brand.
Email Automation
From help defining the strategy and mapping out the journey to supporting the build and deployment of the segment, emails and workflow in your ESP. Whether you’re launching or updating an existing welcome program, win-back journey, or abandoned basket, upsell, or cross-sell campaign, you can trust me to optimise your approach.
Competitor Review
Through mystery shopping your business and competitors, an impartial comparison of customer journeys will help to identify key opportunities for improvement. Covering but not limited to: website usability, completion of the order process, email sign-up process and analysis of email/SMS communications received.
Customer Segmentation
Assistance is available to start or refresh your segmentation model. Effective email marketing relies on understanding and leveraging your data. Therefore, it’s crucial to collect the right data and analyse customer behaviour patterns, grouping them by shared attributes. Targeting each segment with relevant and personalised content based on their buying journey will boost results and enrich the customer experience.
Analysis & Reporting
Unlocking email performance starts with understanding campaign results. Gain insights on all types of email marketing, from a single campaign report to a deep dive of year-on-year analysis. Additionally, leverage these insights for continuous improvement and A/B testing opportunities. Benefit from easy-to-follow recommendations and pre-built templates to help streamline the process, saving you time and effort.
Not found what you need help with?
Expert guidance is also available for the following email marketing services:
• Best practice for email
• Test and learn activities
• Single email deployment
• Team training
• Streamling internal CRM processes
• Customer journey mapping
• Technology selection
• Email list growth
• ESP migration & IP warming
If your specific need isn’t listed here, don’t hesitate to reach out! Free consultations are available to discuss your unique goals and explore how your email marketing can be elevated.