Hello, I’m Emma De Angelis

I’m an independent Email Marketing Specialist and Consultant based in Hertfordshire. I’ve been working in Email and CRM for over 12 years and I love everything about it! It still amazes me how impactful email is as a marketing channel. There’s nothing more rewarding than developing a campaign that speaks to the customer at the right time with the right message, resulting in an increased ROI.

Where I started

I started my career in digital marketing as a Marketing Assistant for the fast growing e-commerce business Vision Direct and worked my way to Director of CRM. During my ten years there I was involved in all aspects of email marketing including creation, building, deployment and strategy. I developed Vision Direct’s email marketing offering for the UK and international markets, including modifying one shot email communications so that they used a tailored segmentation model, instead of sending to a vast audience. I also introduced multiple automations and drove the implementation of new technologies to ensure a personalised, engaging customer experience, and maintained revenue growth.

Why I love email marketing

I have a particular passion for digging into the data and letting it guide you to optimise your email offering – I’m always ready for an A/B test with a strong hypothesis! Having been involved with market research over the years, I understand the importance of putting the customer’s needs at the heart of all your communications. Leveraging insights and data is critical to improving the customer’s journey with your brand.

Where I am today

In 2022, I decided to branch out and become a freelancer in order to share my passion with other marketers, helping them harness the power of email. Being brand-side for over ten years I understand the challenges faced by most email marketers, including lack of time and resource, disjointed data systems, problematic internal processes, the need to get buy-in from senior stakeholders for new technology or changes to strategy. If you’re struggling with any of these problems (and more), I can offer a fresh perspective and help with both hands-on email creation and strategy consultation.

I’ve supported both B2C and B2B businesses in a range of industries including: healthcare, finance, e-commerce, entertainment, professional services and software to optimise their CRM marketing activities. So reach out today for a free no obligation call or connect with me on LinkedIn.

Look forward to hearing from you soon.