Are you ready to supercharge your email marketing efforts? Start with the Email Marketing Launchpad!
Email Marketing Launchpad: A comprehensive Audit and Roadmap for e-commerce leaders
It’s the perfect time to gain expert insights and actionable recommendations to optimise your email strategy for engagement and growth. This audit will empower you with the clarity needed to improve your email performance and achieve remarkable results.
Are you a CMO or CRM Manager striving for impactful email growth?
I understand your team is busy with routine email sends, but are you truly seeing the results you desire? Juggling daily operations with the need for strategic automation and optimisation can be challenging. Even dedicated email marketing teams may struggle to step back and identify areas for deeper improvement.
Without regular, focused optimisation, you risk:
- Missed opportunities to engage your audience and build lasting relationships.
- Stagnant revenue growth from unoptimised campaigns that fail to convert.
- Frustration with declining performance despite your efforts to drive success.
Hi there! I’m Emma De Angelis, your dedicated email marketing expert
With over 12 years of experience in email marketing and a decade managing strategies for a large e-commerce brand, I have first-hand knowledge of the real, day-to-day challenges faced by in-house teams.
I’m platform-agnostic and I can seamlessly support any Email Service Provider (ESP). Plus, I hold a certification as an Email Marketing Specialist for Salesforce Marketing Cloud, providing you with tailored expertise in that platform.
Let’s work together to ignite your email marketing efforts!
Introducing the Email Marketing Launchpad Audit
Imagine having a clear, custom roadmap that pinpoints missed opportunities and drives results.
With this audit, you’ll walk away with:
- A comprehensive understanding of email marketing best practices.
- Ideas for strategic enhancements, like implementing a welcome series or abandon basket trigger, to better connect with your audience (Note: specific execution of these ideas can be provided as an additional service).
- A 6-month roadmap of recommended actions, broken down by urgency and impact.
This isn’t just a report – it’s your ultimate toolkit designed to ignite growth in your email marketing!
All of this is available for a one-time investment! Ready to experience the Email Marketing Launchpad audit?
What’s included in the Email Marketing Launchpad
Get ready to dive into the Email Marketing Launchpad experience! Here’s what to expect:
Step 1:
Getting to know you
You’ll complete a detailed questionnaire on your current email activity, goals, and ESP setup. This helps me understand your unique challenges and set the groundwork for a focused audit.
Step 2:
Audit & report creation
I’ll conduct a thorough audit covering key areas, including: ESP set up & structure, strategy review, content & design analysis and a 6-month actionable roadmap.
Step 3:
Debrief & recommendations
In a 60-minute debrief call, we’ll go over the audit findings, discuss the recommendations, and answer any questions, leaving you fully prepared to make impactful changes.
By following these steps, you’ll be well-equipped to ignite your email marketing strategy and see real results!
Ready to book your Email Marketing Launchpad today?
Transform your email strategy with a clear, actionable roadmap from an expert with over a decade of experience.
See real change with the Email Marketing Launchpad
Get ready to experience a world where every email you send is optimised for maximum engagement, where automations work seamlessly, and where your team has the insights to take action confidently. With my Email Marketing Launchpad Audit, you’ll say goodbye to missed opportunities and hello to a strategy that maximises engagement and drives growth!
Don’t just take my word for it – here’s what my clients are saying about my services:
Yannick Roth, CEO at Sensee
“We had the pleasure of hiring Emma to conduct a comprehensive 360° audit of our CRM strategy, and the results far exceeded our expectations. Emma took a meticulous and in-depth approach to analyzing our CRM journey, collaborating closely with our team to ensure a thorough understanding of our processes. In just one month, she delivered insightful and precise recommendations, along with a clear, actionable roadmap for our CRM team.“
Don O Rex, CEO & Co-Founder at Taste For Hygiene
“We hired Emma to support us in the implementation of a sales generation plan. She exceedingly delivered on the project. Her work included – User Research and testing, Product Development Roadmap, Conversion Journeys and workflows, Email and CRM Plans and Strategies. I’ll recommend Emma for the above-listed skills.”
Ashley Mealor, CMO at Asolvi
“Emma is fantastic at not only understanding the brief but also just cracking on with implementing changes to a business. For MyMobileWorkers she helped me firstly audit the existing email communication that we were sending out, highlighting challenges we were having and ensuring best practice and then redesigning new segments and flows to improve on how we nurtured prospects. I wouldn’t hesitate to recommend Emma for any email audits you might need.”
Join my growing list of satisfied clients who have transformed their email strategies with my guidance!
Maximise your results with the Email Marketing Growth Accelerator
If your needs exceed the scope of the Email Marketing Launchpad, the Email Marketing Growth Accelerator offers a fully customised approach. This audit can incorporate elements of the Launchpad while allowing for tailored options based on your specific challenges and goals.
Additional options can include (but are not limited to):
- 12-Month Performance Review & Benchmarking: A comprehensive analysis of your email performance over the past year, benchmarking key metrics against industry standards to spotlight growth areas.
- Technology & Tools Assessment: An assessment to ensure that your email tech stack meets your current and future needs. (Note: A review of your ESP setup is already included in the Email Marketing Launchpad Audit & Roadmap.)
- Competitor Analysis & Mystery Shopping: Gain insight into industry positioning and competitor strategies to identify unique opportunities for your brand.
- Extended Roadmap: For clients looking for a longer-term plan, I can develop a 12-month roadmap with phased, strategic actions to achieve sustained growth.
If you’re ready to explore how the Email Marketing Growth Accelerator can be tailored to meet your unique challenges, let’s chat!
Got questions? Here are some FAQs about the Email Marketing Launchpad to help you make an informed decision!
How long does the Email Marketing Launchpad take?
From questionnaire submission to debrief, the audit is typically completed within 3 weeks.
What does each part of the Email Marketing Launchpad cover?
The audit provides a comprehensive review across four key areas:
- 6-Month Actionable Roadmap: A clear, actionable plan divided into quick wins and longer-term opportunities to keep your strategy progressing. a placeholder tab content. It is important to have the necessary information in the block, but at this stage, it is just a placeholder to help you visualise how the content is displayed. Feel free to edit this with your actual content.
- ESP Set Up & Structure: I’ll review your “send from” addresses, authentications, reply-to settings, campaign naming conventions, tracking, and more to ensure best practices.
- Strategy Review: I’ll assess your email journey, covering automations, opt-in/out processes, sending frequency, types of communications, and segmentation model. (Note: For clients with numerous or complex automations, this audit provides a high-level assessment to identify major opportunities.)
- Content & Design Analysis: A focused review of your email template and up to three recent campaigns to pinpoint areas for improvement.
What level of detail and analysis can I expect in the Strategy Review section of the Email Marketing Launchpad?
The audit provides a high-level assessment of your email journey, automations, and opt-in/out processes, focusing on key opportunities. If you have numerous or complex automations, I’ll identify major areas for improvement, with deeper analysis available as an additional service.
Can we implement the roadmap ourselves?
Yes! The roadmap is designed for easy in-house implementation. If you need additional support to flesh out specific strategies, I can provide ongoing support as an additional service.
What happens if I have questions after the debrief call?
The roadmap should be comprehensive enough to guide you, but I’m happy to answer occasional follow-up questions by email. For ongoing support, we can discuss additional consulting options.
What is required from me to kick start the Email Marketing Launchpad?
To begin, you’ll need to complete the audit application form. I will then be in touch to discuss your application further. If we agree to work together, we’ll set a kick-off date for the project, and you’ll need to provide admin/full access to your ESP (or as close to full access as possible) by that time.
Can you complete the Email Marketing Launchpad on any email platform?
Yes! I’m platform agnostic, which means I can conduct the email audit no matter which Email Service Provider (ESP) you’re using. Whether you’re on Salesforce Marketing Cloud, Hubspot, DotDigital or any other platform, I have the expertise to analyse your setup and provide actionable insights tailored to your specific ESP.
How do I know if the Email Marketing Launchpad or Email Marketing Growth Accelerator is right for me?
The Email Marketing Launchpad is ideal for foundational insights and a clear roadmap for growth. If you need an in-depth, customised dive or specific strategy recommendations, the Email Marketing Growth Accelerator may be a better fit. Apply now to discuss which is right for you.
Claim your spot for expert email Insights!
Don’t let email performance stagnate. Gain valuable insights and expert guidance to enhance your strategy and drive results.
The Email Marketing Launchpad Offers:
• Comprehensive email audit with a 6 month roadmap
• Clear, actionable recommendations from an industry expert
• In-depth analysis to ensure best practices and optimise for growth
Ready to take the next step?